Among the many didactic and pedagogic demands from ‘art’ was the role performed by ‘verbal’, ‘visual’, ‘acoustic’ or ’scenic’ in upbringing, education and, certainly, entertainment of the free citizen of Europe from the Renaissance to the late Enlightenment and early Romanticism. Nevertheless, the XVIII century age of Enlightenment was fixated on devising complex practices of upbringing, education and entertainment addressing the young and the aging by way of models which are, naturally, liable to Michel Foucault’s concept of ‘biotechnology’[1]. Rationalization of practices of management – namely, of shaping human lives – was effective in converging upbringing (discipline), education (appropriation of knowledge and identification with particular lores or skills), and entertainment (regulation of life in regimes of leisure by way of anticipated, desired or sanctioned freedom). For instance, the XVIII century visual didactics (upbringing, education, entertainment) was not aimed at exclusive tutoring of artists or intellectuals, but at upbringing, education and entertainment of the common citizen who found himself in between contradictions of the private and public ‘employment’[2] of reason. In other words, during the age of Enlightenment ‘education through art’, or education in aesthetic regimes of representation of optimal social reality, had become a means of effective instruction on modes of human life in its ordinary form, as a new and fundamental cosmogony of modernity. Various ‘visual products’ (paintings, engravings) efficiently (this is the rhetorical component of the archi-matrix of mass media education) mediated different aesthetic situations: human dialog, dress codes, difference in public and private behavior, private closeness or public distance, age divides, casting of gender roles in private and public, or sexual modes of behavior etc. In fact, ethical and political rhetoric – rendered as spiritual and institutional visuality – lead the ‘exodus’ of mankind[3] from its ‘immaturity’. But this ‘exodus’ was devised on cunning instruction to follow orders obediently (‘Don’t think, just follow the orders’ – coming from family, father, master, teacher, commander, employer), emerging as aesthetized practice of education for the sake of tutoring through entertainment in leisure time – during the ‘empty intervals’ reserved for relaxation from the ‘full intervals’ of public deeds.
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